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Are you a good follower? What we learn from our GPS PDF Print E-mail
Thursday, 11 June 2009 21:44
Moving to a new area is both fun and challenging, but how do you go about learning your way around? Before the GPS, you talked your friend into talking you through a map, map-quested directions before you left, or just drove around until you got good and lost.

Today, GPS devices are common and inexpensive and it can be easy to rely on one without getting to know the area on your own. The key to GPS navigating, however, is to actually follow the directions given.

Why do I say that? My boyfriend fancies himself "the navigator." Drop him anywhere in the world with a map, and he'll plot a way (if not an incredibly unusual way) out. At the same time, he is terrible with the GPS because he never trusts that it is correct. He always second-guesses where it is going and if it is accurate. The result is that while I'm driving, he either changes the destination to make it go his way or directs me to ignore it. When I drive alone, I get everywhere just fine; when he comes along, I tend to make U-turns and wait for the GPS to re-plot my route.

When I was returning from the gym today, it occured to me that the real problem is that he doesn't trust the GPS enough to follow its directions -- and that is a common problem for a lot of people.

As a trainer and lecturer, if my audience doesn't trust in what I am saying, they are likely to second-guess or become misguided. I had this issue during a training in Florida in March. Several members of the audience were so busy trying to guess what I was going to say or simply draw the attention to their own knowledge that they missed some of the message that I was conveying. Much like my boyfriend and the GPS, they assumed their knowledge was already greater than or more extensive than the trainer they had signed up to see. It made for a very rough start of the training.

Only when they audience began to accept that they could learn something and follow the trainer, did we actually make progress.

So what did I learn from my GPS?
  1. To be a good follower, you have to trust who you are following.
  2. To have good followers, you have to gain their trust.
  3. If you aren't willing to trust, you may miss valuable information and unnecessarily extend your learning.
Last Updated on Thursday, 11 June 2009 21:46
 
Moving cross country PDF Print E-mail
Thursday, 07 May 2009 18:17
I've been off of here for a while, making some big life choices. So after 11 years in New York, I've decided that I am going to move to California and try some new things.

For those on Twitter, I will be tweeting as a I travel from my iPhone. You can follow the trip (where there is reception) across the US North by following:

http://twitter.com/shonda_ranson

as a demonstration of how you can use the social media site to track progress on your JCI projects.

Move starts May 15, 2009. We will be heading to West Virginia first to see family.
 
Death of the Brochure (by MediaSauce) PDF Print E-mail
Saturday, 28 February 2009 19:26

We've talked a few times about the shift in media to the digital version of what used to be standard marketing. Marketing group MediaSauce from Indianapolis is putting on an event on March 26th about the "death of the brochure."  Information on the event can be found at this abbreviated URL  http://blog.mediasauce.com/2009/02/16/death-of-the-brochure/

 

 
South by South West (SXSW) Conference in Austin is what a convention SHOULD be PDF Print E-mail
Monday, 16 March 2009 14:51

SXSW 2009Starting over the weekend the SXSW (South by South West) 2009 convention began in Austin, Texas. Started as a way for music talent in Austin to get exposure in other markets, the conference now has three tracks: music, film, and interactive (gaming).

A full-scale entertainment event, SXSW has a full slate of panel discussions, talks, and promotions that appeal to both the attendees AND the media industry. Whether you want to know about upcoming artists, movies, or games or you want to get some creative ideas about marketing and promotions, take a look at the SXSW formula on what a conference SHOULD be for under 40s.

Check out their line up, videos, tweets, and schwank at

http://sxsw.com/

Last Updated on Monday, 16 March 2009 15:01
 
Take our latest JC Metro Survey PDF Print E-mail
Wednesday, 11 February 2009 19:43

 
 
Take our latest JC Metro Survey
And pass it on

  Take the newest JCI Metro Survey finished a new JCI Metro Survey

http://spreadsheets.google.com/viewform?key=p34bcedt4e4qvEkzkwwOkHw

Typical completion time, 2 minutes.

and check our website http://jcimetnet.org regularly


Last Updated on Wednesday, 11 February 2009 20:10
 
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